Kilmer Tórrez
Patients wrote in without knowing which therapy they needed. Now the site explains each therapy and drafts the consultation message based on what they feel.
- Type
- Web
- For whom
- Natural medicine practice
- My role
- Design and development
- Time
- 20 hours

Context
What it was
For whom
Why it was made
What I received
Photos of the doctor from two shoots, the logo as a PNG with no vector version, a social media piece listing the therapies, the WhatsApp number and visual references for palettes and sites.
The challenge
What had to be solved
The hardest part
Process
I started from the social media piece and the photos. I built a custom design system (olive, sage, acqua and solace; Urbanist and Figtree) and reviewed it with the doctor over 6 rounds of annotated screenshots. The therapy list from the first round became a photo carousel, and in round 4 she asked for light panels with blur.


The product



My work
What I did
Who with
Result
What was delivered
Metrics
- In progress.
Time invested
What I learned
What I'd do differently